In 2018, founder and salon manager Rachel Frazer faced a major health crisis that led to unexpected hair loss. In her search for a realistic, affordable wig, she found the process frustrating, expensive, and isolating. Nothing felt quite right—and no one seemed to truly understand.

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With the support of her sister, Rachel began researching ethical, reputable suppliers and discovered not just better wigs, but a renewed sense of confidence. The right wig helped her re-enter the world with strength—and people noticed. Friends, strangers, and eventually customers began asking about her stunning, natural-looking pieces. What started as a personal solution quickly became something bigger.

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From a makeshift garage setup to a thriving Chermside salon on Brisbane’s Northside, Rachel has built New You Wigs around one core mission: to be the person she once needed. Someone who listens, who guides without pressure, and who helps every client feel beautiful, supported, and seen.

Whether you're navigating medical hair loss, trying something new for fashion, or just having a little fun — Rachel and her team are here to help you feel like you again.